Marco Papula, founder and CEO of Split Labs GmbH, is an App Designer and Developer with a strong focus on Behavioural Design and UX Psychology. With an extensive background in app development and expertise in Conversion Rate Optimization (CRO), he has successfully applied data-driven design strategies for notable clients including About You, Real Madrid star Toni Kroos, and the Union Investment Group. Marco's work combines precise tracking methodologies with psychological principles to create digital experiences that resonate with users on a deeper level. His approach is distinguished by a commitment to empirical validation – connecting research insights directly to application tracking data to demonstrate measurable improvements in user engagement and conversion metrics.