Before You Build: The Hidden Power of Testing Your Business Idea

Nicola Filzmoser

Market Traction Coach & Consultant at Idea Launch Lab

Business Growth & Strategy

Sales & Marketing

Building is exciting – we get an idea, dive in, and put in the hours to create a product or website. But sometimes, things don’t go as planned: the product doesn’t sell, customers aren’t interested, and frustration sets in. This is where many freelancers and entrepreneurs go wrong: skipping the critical step of customer discovery. Without testing our assumptions, we risk building something no one wants, wasting both time and money. In this workshop, Nicola will share how to turn raw ideas into successful ventures by testing assumptions and uncovering real customer needs. You’ll learn practical ways to validate your idea before committing resources, ensuring your solutions solve real problems.

Workshop Room

About the speaker

Nicola Filzmoser

Market Traction Coach & Consultant at Idea Launch Lab

Nicola Filzmoser is an expert in validating business ideas. She helps freelancers & founders test their ideas, gather real customer insights, and make smart decisions before investing too much time or money. With experience working with 150+ founders and businesses, Nicola specializes in quick, low-effort market experiments that uncover demand and accelerate early traction. As a founder herself, Nicola combines real-life experience with her academic background in entrepreneurship & innovation from the University of Cambridge & Imperial College London. She works as a coach, mentor, & workshop facilitator and has built her own community of early stage founders, Idea Launch Lab, where she hosts regular challenges around market experiments & idea validation.