Nicola Filzmoser is an expert in validating business ideas. She helps freelancers & founders test their ideas, gather real customer insights, and make smart decisions before investing too much time or money. With experience working with 150+ founders and businesses, Nicola specializes in quick, low-effort market experiments that uncover demand and accelerate early traction. As a founder herself, Nicola combines real-life experience with her academic background in entrepreneurship & innovation from the University of Cambridge & Imperial College London. She works as a coach, mentor, & workshop facilitator and has built her own community of early stage founders, Idea Launch Lab, where she hosts regular challenges around market experiments & idea validation.